Netflix’s experiments Fast Laughs, showing a comedy clip for its collection

Netflix is experimenting “Fast Laughs”, a full-screen vertical video feed, popularized by TikTok, to show comedy clips from its collection. The duration of such clips will be in between 15 seconds to 45 seconds.

 The feed resembles with the Tik ToK in the sense that it is swiped vertically, offered full-screen videos and placed its engagement button on the right side. The motive of the Netflix experiment is to bring some new for the users to watch.

People can react to the clip, add the shows to their watchlist, share with friends and family, play it or just browse more content through the right sidebar. As a Netflix user, you might have family about Mobile Preview feature that has a similar feature. Netflix borrowed the preview feature in 2018. And that time, it borrowed the concept of short-form video stories from social apps like Snapchat and instagram.

The only difference between the Mobile Preview feature and “Fast Laughs” is in the way they present their content to the audience. While Previews replicates experiences of SnapChat or Instagram stories, Fast Laughs resembles with the Tik Tok and let users to vertically swipe to navigate through the clips.

Matt Navarra was the first who spotted the Netflix’s Fast Laughs feature. Netflix adds this feature to the first row of the previews so that the users can make easy attention to it. At current, rollout is limited to iOS devices only.

 Unlike Reels, YouTube Shorts and a bunch others Tik Tok clones that are trying to competitive with the TikTok, NetFlix is attempting to incorporate a proven viewing format to help improvement discoverability of its own content.

Netflix spokesperson said;

“We’re always looking for new ways to improve the Netflix experience. A lot of our members love comedy so we thought this would be an exciting new way to help them discover new shows and enjoy classic scenes. We experiment with these types of tests in different countries and for different periods of time — and only make them broadly available if people find them useful.”