How To Prevent Emails From Going To Spam [Easy Guide]

If have run into the frustrating question like “why are my emails going to Spam?” Don’t be panics, please read & follow our instructions to prevent from this. In this article, we are discussing on “How to Prevent Emails from going to Spam” in details and providing some easy steps to do so. Let’s starts the discussion.

Why my emails going to Spam?

It is very serious issue that why your emails are going to subscribers’ spam folder? For those who are not aware, email services automatically detects messages as “Spam” if they look spammy and it send these emails to spam folder of users’ mailbox. I think email services do pretty good job because spam emails are no more necessary for you. So, it is better to see these types of emails in “Spam Folder”.

Email services automatically filter the emails messages sent to your mailbox and send the spammy behavior based emails to “Spam folder”. But sometimes these filters are not perfect and occasionally you may see the messages you want getting sent to spam folder. One ways to prevent emails from going to spam folder is to add a specific sender’s email address to your contact or address book. If you have sender’s email address in your contact list, then it is sure that you will receive the emails from such email address in inbox and won’t mark them as spam.

Many entities are involved in fight against spammers

Popular email Service providers like Gmail, Outlook, Yahoo! Mail depending on the reliability of the service automatically filter the emails for spam and sent all the spammy emails to Spam folder. The level of its spam protection will differ. These emails services have multiple spam filters with different algorithms for example a well-known Spam trigger words filter which disallows the email messages that contain forbidden phrases or symbols.

ISPs (Internet Services Providers) also work to record the suspicious activities on the network. It collects DNS-based blacklists by which they automatically check senders. In case if the System find IP in the blacklist, it doesn’t allow the incoming message from this address.

Anti-spam Laws have been enacted in many countries. Violation of norms leads to criminal liability and penalties. This law applies to phishing activities, user’s data collection without permission, personal information theft, etc. This law protects the user from spammy emails or phishing attack and applies “Spam Filters” to move spammy emails to the spam folder.

However, automatically Spam filters creates serious problem for innocent email marketers who just want to communicate with their customers. They can’t communicate with their customer easily because their email sent to receiver’s spam folder due to some reasons. Don’t be panics, please read & follow our instructions below.

[Tips & Tricks] How to Prevent Emails from going to Spam Folder?

Procedure 1: Follow the Laws Governing Email Marketing

You should be familiar with Laws Governing Email Marketing especially with CAN-SPAM Act which outlines the practices you must use when sending commercial emails. You should know that there are harsh penalties for sending spam emails. Let’s take have a look at CAN-SPAM definitions.

  • Spam email as any message which you send without the recipient’s permission.
  • Send without including a mailing address.
  • Send with a deceptive subject line.
  • Send without including a way for recipients to opt-out.

All modern email marketing programs are complying with mailing address and opt-outs by default. So, you should be careful about your subject lines.

Procedure 2: Always get permission to send emails

When you got an email from an unknown sender, then you simply mark it as spam without even opening it.  Sending people marketing emails without their permission is not a recipe for business success in long-term, so if you want to convince subscribers to buy from you or want to engage them, then you should always get permission before sending email that is the best practice both ethically and financially.

Procedure 3: Ask Subscribers to white-list your email address

Email service providers company like Google, Microsoft and Yahoo works to hard to filter spammy messages and sent them to spam folder of recipient. These companies also work to ensure that their email program spam filters don’t catch emails come from sender in your contacts. If you want your email sender to recipient safely without going to spam folder, then you need to ask your subscribers white-list your emails by adding you “From” address to their contacts ors list of safe senders.

Procedure 4: Use a Reputable Email Marketing program

Spam filters keep a look out for email messages at the IP address associated with the sending email address and if there are any spam complaints related with it. If yes, then legitimate email address can get flagged simply due to association. If want this doesn’t happen to your emails, then you should always use reputable email provider.

All the top email service providers take steps to prevent spammers from using users’ platforms and block them to do malicious activities using these spammy messages. You should use best email marketing software providers which will have features built-in to help you avoid other common spam triggers like not including a physical address or using a sending email address looks suspicious.

Procedure 5: Don’t write Spammy subject lines

Spam filters are now much more sophisticated. So, you should avoid write the subject of emails that sound like spam. Many popular & legitimate brands like Lyft, Dollor Shave Club and FareDepot are sometimes the emails belongs to these companies end up in spam folder because many of these emails make references to money, use to many exclamations points or generally promise discounts. Due to these scams, “Spam filters” detect your email as spam and sent them to spam folders. So in this case, you should be careful while writing subject of emails and ensure that the subject won’t sound like spam.

Procedure 6: Proofread your emails

If your emails are riddled with grammatical errors, sentences just sound… off, then the majority of chance that the emails will be sent to spam folder. You can’t stop them in this case. Poor formatting, bad grammar and tyos are all hallmarks of spam emails. If you are not comfortable with your grammar abilities, then find someone your trust to proofread your emails for you, and/or use a program to detect your grammatical errors.

Procedure 7: Remove Abandoned email address from your list

You should regularly attempt to remove abandoned email address from your email contact list. If someone hasn’t open your emails for long time, then it is probably safe to remove them from your list. For example, if small number of subscribers is not engaging with your content and/or not response your email or even not reading, then you can either try to interact with them directly and motivate them for engaging on your content, or remove them from your email contact list.

Procedure 8: Have a clear sender address

In “From” field, you should check your sender address whether it is sound like suspicious or not. If your sender address is full of random characters, you run the risk of your email getting flagged as spam. So, we recommended you to avoid the sender addresses that contain lots of numbers or gibberish. You can use your name or company name in “From” field that is helpful for keeping you out of spam. It is also more personal than a sting of random characters.

Procedure 9: Use Spam Checking Tool

One of best way to prevent emails from going to spam folder is to use spam checking tool. This tool will notify you about spam emails before your emails to go to a recipient’s spam folder. So if your emails were likely to get caught by spam filters or if there are still even valid at all, then you can use “Spam Checking Tool”. To do so, you can simply search for “Best Spam Checking Tool” on the internet and get the tool in your device.

Procedure 10: Email your subscribers regularly

If you only send an email couple of weeks, or months, or didn’t send emails for long time to your subscribers, then they may unsubscribe or even mark your email as spam when they do finally hear from you. So, to prevent this, you stay connected with your subscribers regularly by sending valuable emails to their mailbox regularly.

Procedure 11: Use Call-To-Action button

Malware programmers use many hyperlinks or links to trick a recipient into clicking on at least one of them. You should avoid doing this because these activities can be responsible for spam filters. So, you should use “Call-To-Action” button to redirect a subscriber or recipient to your landing page. This process will prevent email from going to spam folder.

Procedure 12: Don’t use dynamic scripts in email

JavaScript and Flash elements alert spam filters. These components are a risk for an ISP. So, you don’t use dynamic scripts in an email. Subscribers may block HTML to protect them from security bugs. So, you should use both plain text and HTML to reach more users with your message.

Procedure 13: Don’t send attachments

Spam filters react badly on attachments. So if you want to provide your subscribers or recipients with presentation, redirect them to a webpage that has this information. You should avoid sending attachments to prevent emails from going into spam folder.

Procedure 14: Embedding forms

“Forms” are insecure components for an email that may lead your email to go to spam folder. So if you have a form for recipient to fill out, then add a link to a form to fill out on the webpage. This will help you to prevent email from going to spam folder.

Procedure 15: Providing reliable Company data

It is important to providing the recipient with correct physical postal address and your official company name are legal requirements especially if you send advertisements via emails.


I am sure this article helped you on “How to Prevent Emails from going to Spam” with several easy & recommended methods. You should follow the ethics, rules & regulation to prevent getting blocked by subscribers or to prevent emails for going to spam folder, like subject line shows the problem you solve instead of the product you offer, email message should have value for the recipient, proofread your messages (Check grammatical errors, clarity, etc) and so on. If you have any suggestions or queries regarding this, please write on comment box given below.